Examining the Global IPTV Opportunity, Including Its Impact on the Transformation of the Telco Business Model, Global IPTV Forecasts and the Impact of IPTV on Pay-TV Market Dynamics.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c27718) has announced the addition of Transforming Telcos with IPTV: Business Models, Competition and the Content Challenge to their offering. E[acute accent]In their quest to pull themselves from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet Protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy. E[acute accent]This report examines the global IPTV opportunity, including its impact on the transformation of the telco business model, global IPTV forecasts and the impact of IPTV on pay-TV market dynamics, including competitive reaction from cable and satellite DTH players. In addition, using analysis generated from at least 10 case studies of carriers that have launched or have solid plans for IPTV, this report provides a thorough analysis of the key characteristics of successful IPTV business models, including strategic approach to IPTV, technology choice, content acquisition, service bundling and pricing, IPTV adoption and profitability.

E[acute accent]Target Audience

E[acute accent]Fixed Operators:

E[acute accent]--Assess IPTV business model

E[acute accent]--Size the market and revenue opportunity

E[acute accent]--Assess competitive landscape

E[acute accent]--Evaluate technology options

E[acute accent]--Determine importance of content

E[acute accent]Cable and Satellite Providers:

E[acute accent]--Assess Competitive landscape

E[acute accent]--Develop strategies to maintain and increase market share

E[acute accent]Vendors:

E[acute accent]--Determine how the market will be shaped

E[acute accent]--Identify key players and their strategies

E[acute accent]--Evaluate the technologies best-suited from operator viewpoint

E[acute accent]--Understand the operator value proposition for IPTV

E[acute accent]Key Questions Answered

E[acute accent]What is IPTV? Why is it important? Benefits to operators

E[acute accent]What are the IPTV global roll-out timelines?

E[acute accent]What are the challenges for IPTV? (Regulatory, technical, market)

E[acute accent]What is the impact of IPTV on a telco's revenue and cost lines?

E[acute accent]Which telcos will benefit the most from IPTV?

E[acute accent]What are the considerations attached to content? Can telcos acquire and manage the right content? To what extent does size matter? E[acute accent]What is the right pricing scheme for IPTV? Is service bundling critical to IPTV?

E[acute accent]ADSL or FTTH?

E[acute accent]What are the competitive plans of cable and satellite service providers?

E[acute accent]How large will the global IPTV market be in 2010?

E[acute accent]Contents are entitled as follows:

E[acute accent]Section 1: IPTV Technology

E[acute accent]Section 2: The IPTV Value Proposition and the

E[acute accent]Evolution of the Telco Business Model

E[acute accent]Section 3: IPTV Business Models and Key Factors of

E[acute accent]Success

E[acute accent]Section 4: IPTV Competition and Forecasts

E[acute accent]Section 5: Carrier Case Studies*

E[acute accent]For more information visit http://www.researchandmarkets.com/reports/c27718